As of late, I swear I’ve been delving too deep into the hidden virtual streets of the internet and YouTube.
I’ve managed to uncover a whole bunch of crazy looney conspiracies revolving modern-day Pop & Music culture.
It is an uncommon knowledge that almost every track or piece of musical composition is set in 440Hz. This frequency, contrary to many, is known as the industry standard for fine tuning musical compositions.
Does it make today’s music more ego-centric & so called ‘unconscious’?
With the likes of Tupac Shakur & Notoroious B.I.G having such wild attention going out of hand during the rise of Old School Hip Hop in the 90s, many artists and rappers have followed in the wake of such artists in America & continue to churn out ‘Pop Hits’ or ‘Trap Hits’ for the BillBoard Charts and consumers of the industry.
Is mankind doomed to musical imperfection? What about those artists who claim to be ‘conscious’?
What is the true meaning behind the endless music videos of drug consumption and gang violence? Is this what’s really going on in the world behind closed doors?
I have to admit, I too, have been fallacy victim to today’s musical fiascos. Not only do I find myself actually enjoying the music, at time’s I catch myself spitting some bars freestyle over a ‘Logic Type Beat’ and taking videos of myself getting lit.
As catchy and cultural today’s music evolution is, it certainly is taking the world by storm and there seem’s to be no stopping it.
You know what they say, “If you can’t beat them, join them.”
Advertising is a huge cornerstone of what drives the industry today, you’d see subliminal messages everywhere from interview pictures, music videos, award shows and even on websites. Especially prominent in music videos, today’s music artists tend to incorporate both unobvious and obvious marketing tactics to advertise their ‘style & demeanour’ or the things that they are advocating through their craft. Don’t get mistaken, this doesn’t mean that your favorite artist or rapper doesn’t love the music or aren’t passionate about it anymore, but they’ve clearly fallen for the big bucks that these corporations and industry giants seem to have on never-ending access. We’re talking not just millions, but billions of dollars being pumped daily into popular culture today.
Some of these artists’ are completely unaware of what they’re in for and they may have just regretted their past’ decisions. It’s crazy what a bunch of money and fame being offered to you instantly can make you do. Many famous stars who have been prominently dominating the industry who have seemed to called it quits, proves everyone otherwise only to return much later in the years..this is the power of the industry today.
To be continued..
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Written by Yoji Amashiro